Newswire :Rev. Jesse Jackson calls for ‘full-scale boycott of BMW

By Freddie Allen (Editor-In-Chief, NNPA Newswire)

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Rev. Jesse Jackson, Sr., the founder of the Rainbow PUSH Coalition (at the podium), called for a “full-scale boycott of BMW,” during the 2017 Rainbow PUSH Coalition Global Automotive Summit in Detroit, Mich. (Freddie Allen/AMG/NNPA)
Reverend Jesse Jackson, Sr., the founder of the Rainbow PUSH Coalition, called for a “full-scale” boycott of BMW, the German automaker, for refusing to reply to the survey for the group’s annual diversity scorecard.
Not only did BMW refuse to complete the survey, the German automaker also refused to meet with the civil rights leader.
Jackson made the announcement, during a press conference at the 2017 Rainbow PUSH Coalition Global Automotive Summit. “The diversity scorecard was developed in 2012 to provide a snapshot of each manufacturer’s success at building and sustaining ethnic diversity and inclusion, with a primary focus on people of color,” survey’s report said.
Jackson said that he met with all of the automakers that participated in the survey. The diversity scorecard participants included: Ford Motor Company; Toyota Motor North America; General Motors; Nissan North America; Hyundai Motor America; Fiat Chrysler Automobiles; Honda North America; Subaru of America; Kia Motors America; Mercedes-Benz USA and Volkswagen Group of America.
The automakers answered questions about employment, advertising, marketing procurement, minority dealership opportunities and philanthropy.
The auto companies that reflected best practices for ethnic diversity established by the Rainbow PUSH Automotive Project, an initiative of the Citizenship Education Fund, earned green scores. Red marks indicated that diversity initiatives and investments were non-existent, not disclosed, or the company didn’t provide enough relevant information for scoring.
Ford and Toyota earned tops scores for employment, advertising, marketing, procurement and philanthropy. General Motors scored green in employment, marketing, procurement and philanthropy.
At the other end of the spectrum, Kia Motors America, Mercedes-Benz USA and Volkswagen earned failing grades in advertising, marketing and procurement and yellow scores, which indicate some progress in diversity, for employment, dealership diversity and philanthropy.
BMW earned red marks in all categories, because they refused to reply to the survey request. According to Jackson, that refusal showed the company’s contempt and resentment towards the Black community.
“We are in a different stage of our civil rights struggle,” said Jackson. “The first stage of our struggle was to end legal slavery; the next phase was to end legal Jim Crow; the third stage was the right to vote.” Now, that the Black community brings money, market share, talent and experience to the table, Black businesses should be seen as partners, Jackson said. “We trade for with you, you trade with us,” said Jackson. “There is more to the car than the ride.”
The civil rights leader called for “a full-scale boycott of BMW” until the company agrees to meet with the Rainbow PUSH Coalition and works out “a mutually beneficial trade relationship. Jackson said that Blacks account for more than 10 percent of purchases of the company’s luxury models.
According to a 2014 poll by Strategic Vision, a research and consultant firm based in San Diego, Calif., BMW was the brand that was most often cited as a future vehicle purchase for African Americans.
“If you have a BMW, we urge you to get another car. If you don’t have one, don’t plan on [buying one],” said Jackson. “We’re saying to the auto industry, ‘we’ve worked too hard and consumed too much, to be locked out.’”
Jackson said that the Black community wants equity, parity and mutually beneficial, reciprocal business relationships across all business sectors, a message that he plans to convey through a partnership with the National Newspaper Publishers Association, a trade group that represents more than 200 Black-owned media companies. NNPA media outlets reach more than 20 million readers in print and online every week.
Benjamin F. Chavis, Jr., the president and CEO of the NNPA, recognized that some people will question why the Black community and its allies should support the BMW boycott. “The real question is: Why did BMW decide to boycott the diversity report card? It’s an insult!” Chavis exclaimed. “What is BMW hiding? Why isn’t BMW joining the rest of the auto sector in responding to the report card?”
Dorothy Leavell, the chairman of the NNPA and publisher of the Crusader Newspaper Group, said that the diversity scorecard is very important, because there are companies that say that they do business with the Black community, yet, the scorecard proves that they don’t. Leavell said that when it comes to promoting ethnic diversity and inclusion and economic equity, obviously BMW doesn’t have anything to show. “To insult an organization like [the Rainbow PUSH Coalition], to not even respond to very valid inquiries, means that BMW should be boycotted,” said Leavell. “Our people should know what kind of business BMW conducts.”

Newswire : NNPA honors Martin Luther King III with lifetime legacy award

By Stacy M. Brown (NNPA Newswire Contributor)

legacyawards_7247_fallen_web120.jpg(From left-right) Benjamin F. Chavis, Jr., president and CEO of the NNPA, Denise Rolark Barnes, outgoing chairman of the NNPA and Dorothy Leavell (far right) honor Martin Luther King III with the NNPA’s Lifetime Legacy Award at the Legacy Awards Gala at the National Harbor in Prince George’s County, Md., on June 23, 2017. (Freddie Allen/AMG/NNPA
The National Newspaper Publishers Association (NNPA) honored Martin Luther King III with the 2017 Lifetime Legacy Award, as the group wrapped up its annual summer conference, at the Gaylord Convention Center at the National Harbor in Maryland.
King, the oldest son of the iconic civil rights leader Martin Luther King, Jr., said that the tribute tops all others he’s received, because the Black Press has meant a lot to his family, especially his father, as he fought for freedom, justice and equality.
“The NNPA is one of the most impactful institutions our community has and every week the newspapers of the Black Press reach at least 22 million people in our communities,” said King. “And every week the Black Press tackles issues that we deal with, that we cannot find in the mainstream newspapers.”
King continued: “The Black Press provides the information that’s needed for African-Americans and if not for the Black Press, I would say that, during the Civil Rights era, my father would not have been successful. The African-American [journalists] had their ears to the ground to what was important in our community.”
King, who attended the awards ceremony with family members, graduated from his father’s alma mater, Morehouse College, with a degree in political science. While at Morehouse, King was selected by former President Jimmy Carter to serve in the United States delegation to the Republic of Congo for participation in their centennial celebration ceremonies.
Like his father, King participated in many protests for civil rights and one of the more notable acts of civil disobedience came in 1985 when he was arrested at the South African Embassy in Washington, D.C. protesting against Apartheid and for the release of freedom fighter Nelson Mandela.
“This is a special time,” King said, as he spoke to NNPA members, friends and industry leaders in attendance at the award ceremony.
Showing a lighter side, King quipped, “I like the word ‘legacy,’ but it means you’re getting older.”
King also talked about the impact of social media and how it can be difficult to understand the shorthand that some young people use to communicate via text and social platforms like Twitter.
“I have to ask the kids to tell me what these things mean, because I don’t do Twitter or Facebook,” he said.
Striking a more serious tone, King, the former president of the legendary Southern Christian Leadership Conference, said that the Black community “must do better.”
King continued: “We have to educate our community. We, as a community, have the ability to do much more.”
In an effort to help African-Americans realize and capitalize on the vast spending power in the community, King founded Realizing the Dream, a foundation that is focused on helping community-based organizers to ignite investment in local neighborhoods and to foster peaceful coexistence within America and abroad.
“If we decide to divest, or even talk about [boycotting] some of the companies where we are spending billions of our dollars…we won’t see insensitivity,” King said.
Dr. Benjamin F. Chavis, Jr., the president and CEO of the NNPA, said that the organization was especially proud and delighted to present the prestigious award to King.
“For decades, more than anyone else, Martin Luther King III has continued to personify and represent the living legacy of Dr. Martin Luther King Jr. for freedom, justice and equality,” Chavis said. “He has carried on his father’s legacy quite honorably, quite admirable, and quite successfully.”
In 2008, as former president and CEO of the King Center, King spoke on behalf of then-Democratic Presidential Nominee Barack Obama at the Democratic National Convention, where he highlighted the need for improved health care, quality education, housing, technology and equal justice.
King also served on the Board of Directors for the Drum Major Institute for Public Policy and co-founded Bounce TV, the first independently-owned, digital multicast network featuring around-the-clock programming geared towards African-Americans.
“I remember going to my mother’s alma matter in Ohio and seeing the statue of Horace Mann which was inscribed with the words ‘be ashamed to die until you have won some kind of victory for humanity,’” King said.
“As a child, those are words that are very powerful. As an adult, I say we can win victory at schools, we can win victory in our places of worship, we can win victory in our cities, our counties, our states, our country and some may win in our world.”
King continued: “I say, be ashamed to die until you have done something to make your community better.”