Lupita Nyong’o with elephants

“Poaching steals from us all.” That is the message Kenyan Oscar-winning actress Lupita Nyong’o brings to the Kenyan public in the newest awareness PSA from African Wildlife Foundation (AWF) and WildAid.
The countrywide campaign also enlists the help of popular afro-pop band Sauti Sol and local radio personality Caroline Mutoko to bring attention to the natural and economic value of elephant conservation.
In a 2015 campaign survey of 2,000 Kenyans, 28 percent said poaching didn’t affect them, while 75 percent said losing elephants would matter to them a great deal. This campaign aims to bridge the gap and prove elephants’ intrinsic value to Kenya’s heritage, biodiversity and economy.  “If we lose our elephants and other wildlife to this threat, it will not be because we lacked the knowledge or tools to save them, but because we all failed to take ownership of our wildlife heritage. None of us can afford to be bystanders when so much is at stake,” AWF VP of Program Design and Government Relations Daudi Sumba said.